Our strategy

At HÖGNER, we're well aware that the basis for long-term business success is a very satisfied customer. We work hard every day to fulfill our main goal; to make our customers our partners at the same time, so that they can actively help us to improve on our products and services. This is why from the beginning, we took the path of "Integrated Direct Marketing", which was still relatively little known in Europe in 2006. This has allowed us to remain in much more lively and closer contact with our customers than any other business relationship would have.

Our strategy of how we select goods is also based on customer satisfaction. Our magic formula isn't in the quantity of products that we offer, but in their excellence and highest possible useful value. We choose only the kinds of products that we would personally and proudly recommend to relatives or friends and that we use ourselves every day. Our choice to interact with our customers personally, something that giant aggregated e-shops can't offer, has long been proven and customers are happy to shop with us.

Our daily effort have resulted in the fact that all the products that we've brought to the market have quickly become bestsellers in their category. They hold his position for a long time and rank top level in customer satisfaction surveys. This is also our best motivation to know our products down to the smallest detail and to continually improve them in collaboration with our customers.

Our vision

Using the most advanced database technology and thanks to a detailed analysis of consumer surveys, active communication with end customers, and also thanks to daily monitoring of our call center, we are continuously improving and modifying not only our trade, distribution, and service process, but also the products themselves. We're not simply merchants. We participate in the development of our products, we know them down to the smallest components, and our close relationships with our producers allows us to translate customer requirements directly into our products. And we intend to continue to do this in the future.

We supply our products directly to end customers, but we have partially expanded our distribution as e-shops and pharmacy and electrical wholesalers as well. We carefully select our partners, so direct distribution is still our main form of business. We don't want to give up valuable feedback from customers, and when technical support, a warranty claim, or product repair is necessary, we still want to remain the most accessible partner.

Important Milestones Of Our Company

2021

The Ionic-CARE brand has won the prestigious Czech Superbrands 2021 award. Superbrands is a global programme, operating in 90 countries around the world, which annually selects the best brands in local markets.

2020

Entering Poland. We are aware that succeeding in such a difficult market will not be easy, but the first step has been taken and the website www.ionic-care.pl is available to all the Polish clean air lovers.

2019

Australia, USA, Spain... We have already delivered our key product, Ionic-CARE air purifiers, to 25 countries. Clean air knows no boundaries. In a survey, 99% of purifier users declared their satisfaction with the product.

2018

HÖGNER s.r.o. was ranked 2nd in the Diamonds of Czech Business in the Hradec Králové Region. The project evaluates companies according to their economic performance and their ability to meet their commitments.

2017

In the Czech Republic, there we defended our victory in the Product of the Year poll. In addition, we won the award for the first time in Slovakia. In both countries, Ionic-CARE is the best-selling and most popular air purifier. Thank you.

2016

The Ionic-CARE Triton X6 air purifier with ionizer won the prestigious 2015 Product of the Year in a poll organized by the independent shopping advisor and comparative prices Heureka.cz in the category of air purifiers and humidifiers.

2015

We filmed over 50 TV reports that promote our products. The number of advertisements in the national press exceeded 2000. Increasing sales of goods forced us to double our storage space.

2014

We reached 250,000 customers! Placing our bets on quality products and an individual approach to every customer finally paid off. The independent Internet survey on Heureka.cz showed an evaluation of our business ranging from 97-100%.

2013

We helped out after the devastating floods throughout the country, organizing material collections among our employees and their family members in addition to financial aid. Social responsibility is one of the basic pillars of our company.

2012

We started cooperating with kindergartens, equipping selected kindergarten with the Ionic-CARE air purifier. Currently these purifiers are used in more than 200 schools, kindergartens and other facilities in the Czech Republic and Slovakia.

2011

We filmed our first product report for national television. The future would bring over 50 more. Viewers of Nova, Prima and Czech Television became familiar with our products, and their reactions were very positive.

2010

We were now supporting our products with our own marketing activities, and the number of full-page ads in national magazines and newspapers already exceeded 1000. The Ionic-CARE product entered the Slovak market.

2009

Air purifiers Ionic-CARE conquered the Czech market. Homes, businesses, offices, schools and kindergartens saw a sharp increase in interest. From the nearly 2,000 real users surveyed, 98% of them expressed satisfaction with our product.

2008

3 months after entering the market with our private label CERATIO, we became the market leader in ceramic knife sales. Over two years of development paid off, and our clients appreciated their quality, durability, flexibility, and the protection of vitamins in foods.

2007

In April, we sold our first air purifier with ionizer, Ionic-CARE. In the future, this device was to become our company's key product and would still pass through many innovations to reach its current form.

2006

Taking the experience and knowledge gained from over 100,000 satisfied customers from former Internet projects, we established the company HÖGNER s.r.o. Our new direction is focusing on products that support health.